Direct mailing decisions based on the worst and best practice cross-efficiency evaluations

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Direct Mailing Decisions for a Dutch Fundraiser

Direct marketing firms want to transfer their message as efficiently as possible in order to obtain a profitable long-term relationship with individual customers. Much attention has been paid to address selection of existing customers and on identifying new profitable prospects. Less attention has been paid to the optimal frequency of the contacts with customers. We provide a decision support s...

متن کامل

Interval Efficiency Assessment in Network Structure Based on Cross –Efficiency

As we know, in evaluating of DMUs some of them might be efficient, so ranking of them have a high significant. One of the ranking methods is cross-efficiency. Cross efficiency evaluation in data envelopment analysis (DEA) is a commonly used skill for ranking decision making units (DMUs). Since, many studies ignore the intra-organizational communication and consider DMUs as a black box. For sign...

متن کامل

On Decisions That Lead to Decisions: Direct and Derived Evaluations of Preference

Many consumer choices lead to subsequent decisions. In such situations, any choice option may be evaluated based on its own characteristics (direct evaluations), or evaluated based on the characteristics of alternatives it makes available in subsequent decisions (derived evaluations). We contrast direct and derived evaluations in the context of two consumer research issues. First, in choices be...

متن کامل

an investigation of the impact of self monitoring on langauge teachers motivational practice and its effect on learners motivation

the central purpose of this study was to conduct a case study about the role of self monitoring in teacher’s use of motivational strategies. furthermore it focused on how these strategies affected students’ motivational behavior. although many studies have been done to investigate teachers’ motivational strategies use (cheng & d?rnyei, 2007; d?rnyei & csizer, 1998; green, 2001, guilloteaux & d?...

Efficiency, Technical Progress, and Best Practice

Based on a sample of about 600 state enterprises from 1980 to 1994, this paper investigates the productivity performance of SOEs using Data Envelopment Analysis and a Malmquist index. Our empirical results show that the average technical efficiency was low for these firms. Considerable productivity growth was found, but it was accomplished mainly through technical progress rather than through e...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International Journal of Business Information Systems

سال: 2013

ISSN: 1746-0972,1746-0980

DOI: 10.1504/ijbis.2013.056138